The Real Madrid Football Club has secured a long-term sponsorship deal with a global sports brand that will see the annual sponsorship of over €100 million for the club's football matches.
The deal was announced by Real Madrid CEO Florentino Perez and the brand's CEO, Peter Arndt, at a press conference in Spain on Tuesday. The new partnership will see the club continue to support its home games through their official social media accounts and also through various other marketing campaigns.
Perez said: "We are thrilled to have this partnership with Peter Arndt and the Global Sports Brand. This is a great opportunity for our fans to be part of one of the most iconic clubs in the world."
Peter Arndt added: "It's a fantastic move for us as we look forward to continuing to work closely with Real Madrid and supporting them in all aspects of their business."
The deal comes after the club had been looking for a sponsor who could provide a significant amount of funding for the club's football operations. The company had expressed interest in being a long-term partner, but ultimately decided against it due to concerns about the potential impact on their financial performance.
However, the deal has provided Real Madrid with a clear path to increase their revenue streams from their home matches. The club has already announced plans to invest €50 million into new stadium renovations, which will help to increase ticket sales and attract more fans.
In addition to the sponsorship deal, the company will also provide a number of other benefits to Real Madrid, including access to exclusive merchandise and events, as well as additional marketing opportunities.
Real Madrid FC has always been known for its passion and dedication to their sport, and this new partnership is sure to further strengthen their relationship with the global sports brand. The deal is likely to bring increased revenue to the club and help to fund future projects and initiatives.
As the club continues to grow and evolve, it will be exciting to see how the new sponsorship deal will shape their future success.