Real Madrid has announced that it has signed a new multi-year deal with a global sports brand, bringing the club's annual sponsorship to over €10 million.
The agreement will see Real Madrid continue its partnership with the brand for an extended period, ensuring that the club can continue to invest in its playing squad, training facilities and other areas of development.
The move is a significant coup for the Spanish giants, as it demonstrates their commitment to maintaining their position at the top of European football.
"Signing this new sponsorship deal is a testament to our ongoing success and the strength of our brand," said Real Madrid president Florentino Perez. "We look forward to working closely with our partner to further enhance our performance on the pitch and off it."
The news comes just weeks after Real Madrid reached an agreement with a major clothing brand to extend its shirt sponsorship until 2025.
The signing of the new sponsorship deal follows a busy summer for Real Madrid, which saw the club make several high-profile signings including the likes of Kylian Mbappe and Luka Jovic.
As well as securing the financial benefits of the new sponsorship deal, the club is also hoping to use the partnership to improve its image and reputation in the eyes of fans and media alike.
Overall, the news of the new sponsorship deal is a positive sign for Real Madrid, and could be a key factor in the club's efforts to maintain its dominance in European football.