The under-25s have been driving growth in the lens dressing room market, with their share soaring over 60%.
According to a recent report by Grand View Research, the global lens dressing room market is expected to grow at a CAGR of 11.4% from 2020 to 2027. The report also highlights that the under-25s are driving this growth, with their share of the market increasing significantly.
This increase in under-25s' share can be attributed to several factors. Firstly, they are more tech-savvy and have access to online platforms where they can easily compare prices and products. Secondly, they are more environmentally conscious and prefer eco-friendly products. Finally, they are more health-conscious and prefer products that meet their skincare needs.
In addition to these factors, the under-25s also have more disposable income, which allows them to spend on luxury products such as makeup and skincare. This has led to a surge in demand for high-end brands and products, particularly among young women.
However, it's important to note that the under-25s' dominance in the lens dressing room market does not mean that older generations are losing out. In fact, there is still a significant demand for traditional products such as mascara, eyeliner, and foundation, especially among older women.
Overall, the under-25s' rise in the lens dressing room market is a testament to their growing influence in the beauty industry. As the market continues to evolve, it will be interesting to see how the under-25s continue to shape its future.